Got asked to produce a logo for London based Record label / nightclub event Audio Doughnuts
Had a brief phone call to discuss some ideas and here is the email regarding this conversation...
Hey bro,
Following on from our phonecall I'm emailing in regards to the Audio Doughnuts re-brand.
We're really looking for something visual, something which when you see it you will know its the Audio Doughnuts logo.
We want both a trademark logo and also registered logo. Basically similar to the rinse fm 'R' being the trademark and the overall Rinse logo being the registered logo.
So a symbol or itwined text "AD" might be good.
I have attached a little something I knocked up. I'd say this is a decent directional approach to the logo.
If you could do a few variations of "AD" and also Audio Doughnuts that would be good. Keep it professional looking. Keep in mind that we're a record label as well as a club night so take a look at some of the logos such as: Rinse / FWD / Apple Pips / XL Recordings / Swamp 81 / Black Atlantic / Night Slugs / EMI / Virgin / Hypderdub / Kool Kids Club / Tempa
They all have very strong visual branding and have good ways to follow on with the logo for releases, nights etc etc.
This is really what we're looking for. I have also attached the flyer for our 1st Anniversary gig to you can get an idea of where we're heading in terms of branding.
Keep the typical doughnut imagery in mind although this is not essential you may think outside the box.
If you could pop me over a whole bunch of different ideas that would be great so we can go through them mix and match and see what works.
Thanks a lot bro!
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