Evaluation

Communication is a virus evaluation

The concept was simple and to the point and was defined through the flyers and different mediums that were used to advertise and promote the idea. The presentation was slightly less effective at portraying our concept but it was backed up through the delivery boards.

The context was clearly defined and evident through presentation, blogs and delivery boards.

We talked through the methods of delivery during our presentation as well as including a brief paragraph on our delivery boards. These were also backed up through our blogs etc.

We used a range of research from primary quantitative including questionnaires on and offline and conversing with people about their opinions on trying new things. We also gathered primary qualitative information by trying new things for ourselves. We used the facebook and twitter pages we created to get people to suggest new things to do as well as leave feedback on what they thought of ‘Do day’. This research is evident through our design practice blogs.

We also used secondary research to gather information about different forms of communication to push the event as wide as possible, which again can be referenced through our design context blogs.

To evaluate a lot of the information we would discuss ideas as a group and individually through our blogs. This could have been pushed further by possibly exploring the statistical data we collected into info-graphics.

The main methods of distribution used were physically handing out the flyers and hot dog fold book designs as well as leaving them around college and Leeds. The second areas were online based using the facebook and twitter pages we set up to encourage people to get involved. Finally using email with simple banner designs using the same colour scheme telling people about the event, these designs could have also been put onto web pages to really spread the event virally.

The problem was how to get people to try something new. Through our research we realised that ‘something new’ was relevant to the individual. Using this we promoted a day where we encouraged people to try something new suggesting small activities and using websites such as facebook got people to tell each other what they got up to. Suggesting small new things meant it didn’t take up much time and gave people an incentive.

We could have spent more time telling people about the event and explored giving people a physical reward or incentive for getting involved. Also we could have set up a specific place where new activities were readily available. This may have been much more effective for getting families involved but moved away from the personal and spontaneous idea of the day we set out with.

Also looking back on the design it looks like ‘Easyjet’ branding with the same colour and typeface but because of the stock we used and kept consistent through all the poster designs etc I think its fun aesthetic worked relatively well.

The project as a whole relied on communication, the facebook pages allowed people to get involved with the event. Although we did not define a specific audience doing so would have just limited the amount of people that we could get involved.