Rapier is a creative advertising and branding agency located a few
miniutes away from Waterloo station. Dave Towers is their head designer
at Rapier who I was introduced to through Johnny Watter's (thank you
John for the initial introduction).
-
The main questions
I asked Dave were based around the role of a head designer and how
designers integrate in a creative advertising agency. He told me it was
hard work getting involved in the ideas process at an advertising agency
and often designers were there simply to visualise the advertisers
ideas through scamps etc.
-
He also talked me through
his 'Dave on the Dole' project he did when finishing his degree to
network and hopefully get a job. A lovely idea and something to consider
when expanding my connections to the industry. He said a bit of print
should never go a miss, as emails and phone calls can often lead to dead
ends and show a lack of creativity.
-
We also had a
general discussion on type and what I wanted to do when I finish my
degree, as well as discussing the London Underground typeface - a
massive help for my dissertation research and he said he would be happy
to give me a few quotes.
-
Other bits of advice were -
spend as much time in the library/ reading as possible, meet as many
people as you can, work your arse off and always enjoy what you do!
A few samples of Dave's work ~ Source
No comments:
Post a Comment