Give Up Art

Give Up art has been a studio I have admired for a long time, initially because of its links with the music industry, but also because of its bold use of colour and minimal design it has been a large influence on my own practice.
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The studio consists of him and his wife who covers the accounting, and he shares the studio with other designers and illustrators from different backgrounds and practices. Before he started up GiveUpArt he was working on a magazine and only did the odd project for music producers and labels.
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The first area of discussion was the role of an art director, something I knew little about but have always been intrigued to know more about. He explained the role he plays as an art director and how he draws together the links between different creatives to create projects for different clients. Explaining the importance of making strong connections with photographers and other creatives and the positive effect this will have to the process of art direction.
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Next we discussed creative freedom within briefs and finding a balance between earning a living and creative satisfaction. The design he created for the early Tempa recordings and Skream album he said he was only paid around £20 and given some free vinyls, but created a piece of work that was substantially beneficial for the studios portfolio. This lead onto an extended conversation on music in general, always a good sign!
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Finally we spoke about internships and coming into the studio, he said he would be happy to have me in and that I should email him with a more up to date portfolio closer to graduation or maybe over a break in my final year. It would consist of two weeks unpaid and paid from then on depending how the two weeks go. He also said it would be better to wait for a brief I could get  a bit more involved in.

A few samples of GiveUpArts Work ~ Source