Presentation Notes

Slide 1 - Introduction
Year two has made me realise the role I want to play as a designer
Focus on type / identity and print


Slide 2 - Self Branding
Red as a subtle reference, even matches my trainers
Focus on type, simple geometric sans serif typeface, reflects my practice


Slide 3 - Good and the bad
THE BAD
- Print module
Slow start, lack of focus. Lack of concept

- Enterprise
Confusing / interesting / a struggle
Learning curve - considering opening my own studio, and how it has affected my freelance work

- Product range distribution
Allowed me to explore type and identity - areas of interest
Learn't about writing my own brief, how this can be applied to freelance work

- Book works
Collaborative practice, setting me up to work in a studio
Applying practical skills from print /


Slide 4 - My Good and Bad
- Technical ability
Talk with Fred - need to be more conceptual

- Type skills
although I am gaining in confidence and knowledge of type I feel it is something that I will constantly have to work on and develop. Dissertation etc

- Motivation
Although I am highly motivated I need to maintain the same high level of focus during the entire process to really make the most of the briefs

- Print Costings
Get in touch with printers, hard for students to know and hard to get experience

- Business Skills
Area for improvement, keep freelancing and working on skills


Slide 5 - Working with clients
Quote from client, no matter how much I like the design its not for me.
How to find articulate myself when balancing being rude and giving professional advice
I aim to keep doing freelance work over summer, but work out rates and progress from there.


Slide 6 - Plans for Summer
Nicer approach than text,
What I like about Dutch design,
Studios with a focus on type / publishing
Advice for dissertation - form follows function

Slide 7 - Plans for 3rd year
Essentially apply everything I have lean't so far and consistently evaluate my progress.