- Research Vintage shops - successful & unsuccessful evaluate why
- Photograph Kenny's - big and little stores
- Commercial retailers with vintage communication - urban outfitters
- Decide on design direction
------ I will complete the rest of my action plan once these initial tasks are complete...
- Initial design sheets - range, format, deliverable's
- Test pieces / prototypes
- Existing examples - physical, online / market research
- Clarified brief / rationale / concept statement
- Primary / secondary research (qualitative and quantitative)
- Distribution methods and details
- Defined specific audience - show understanding of audience - who they are / interests
- Specific content
- Exploration of range - evidence conceptually
- Progress evaluation
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