26.2.12

Fact Magazine

Thinking about some more appropriate advertising options, and fact magazine with its music and art influences seemed like a good place to start. It is possible to get either online or magazine sections, and quoting their target audience seems exactly what we are after. The options are much cheaper than Creative review and still has an extremely high number of readers / viewers online.

"Discerning, eclectic music and arts lovers who want inspiring, informed stories and upfront cultural recommendations. 60% are male, 30% aged 16-24, 65% aged 25-34."

ADVERTISING OPTIONS AND COSTS
Costs – Tenancy
728×90 leaderboard (every page) = £129+VAT/week or £389+VAT/month
300×250 mid-page unit (every page) = £119+VAT/week or £359+VAT/month
160×600 super-skyscraper (article pages) = £89+VAT/week or £249+VAT/month
468×60 newsletter = £99/insertion or 4 for the price of 3

Costs – CPM
£5 CPM for the mpu or skyscraper positions
£6 CPM for the leaderboard slot
£8 CPM for expandable banners in any position

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