The main issues raised in this weeks crit were -
Composition of Do-day Today, Upper and lower case - The clarity of uppercase and how it communicates, do the letters turn into symbols?
Hyphenate Do'day - play on words
Regulate it to a monthly / weekly event rather than just one day
Make sure people know what it is - make them realise its not for a charity but for them
Do-Day Tuesday - think about practicality, makes people think more
Monday - Do'day - Wednesday - etc - Clever sticks in peoples minds, better communication
Hot dog book - make a back, e.g. a poster people can put up, something physical rather than something that might get left in a bag & forgotten about.
Think about badges and sustainability
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