20.11.10

Mailshot - Crit 2

a - Chris & Matt
b - Francesca & Frankie

What is being communicated and how?
a. Identity fraud - communicated by informing us, also gives simple steps to avoid identity fraud
b. Identity fraud - communicated through advice

How well does this answer the brief?
a. Brief is answered very well. Gives simple steps and its not overwhelming with information, and has nice aesthetics.
b. Clear & focused, sending message, visually engaging

Who is the audience and how well does the resolution communicate its message/ content to them?
a. The audience is relevant to rich business men in London, possibly add some students to the list as well who aren't aware of the risks.
b. Upper class londoners, clarity through content to make it appropriate to chosen audience, simple and sophisticated - outside looks elegant

What are the strengths of the resolution?
a. Crisp, simple, clear and informative
Visually pleasing
b. How clear and effective it is, effective design - you know what to do with it, visually engaging, appropriate for audience

How could it be improved?
a. Add something which gives additional advice, what to do if you have been a victim of identity frayd or if you suspect it. Would have more impact if it was personalized
b. Doesn't need a lot, its very clear and effective, effectively answers the brief

General Comments
a. Visually appealing, good project
b. Visually enjoyable piece of graphic design, posters also effective

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